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Published on:

26th Dec 2022

Is It My Marriage, My Dreams, or a Midlife Crisis? With Jade Sheppard

Are you feeling un-empowered because the dreams of your younger self have not been achieved? 

It’s not too late – YOU get to choose how you live the second half of your life. The world is still your oyster but this time around you have the wisdom that comes with age. When you pair your wisdom with your dreams – you will be unstoppable! 

In the eighth episode of the Coached Podcast’s new season, Coach Keren is joined by the impressive Jade Sheppard to answer YOUR questions on the midlife shift. Jade is the President, Owner of Gideon USA, Malibu Popoyo, Scarlet Society, and Fermenteria. Not only is she a serial entrepreneur, but Jade is also the mother of three and a bona-fide adrenaline junkie. 

Together, Keren and Jade dive into what a midlife shift means and looks like through the lens of awakening, excitement and eagerness for more - as they answer caller’s questions. You will not want to miss this one.

IN THIS EPISODE:

  • [02:32] Keren defines the midlife crisis as the loss of our identity,  revealed often through a change in physical circumstances, and notes that at this halfway point in life, people tend to re-evaluate their lives.
  • [05:25] Keren introduces a book by author James Hollis – The Midlife Passage from Misery to Meaning in Midlife. She quotes a powerful passage from the book: “if we realize that the assumptions by which the person has lived his or her life are collapsing, that the assembled strategies of the provisional personality are de-compensating, that a worldview is falling apart, then the thrashing about is understandable.
  • [07:08] Keren introduces Jade Sheppard, who talks about her new business Scarlet Society, and their goal: to normalize women’s sexual health and wellness after 40. Jade created this company following her divorce when she felt unsupported and uninspired by what was out there in the market for women's sexuality in the second half of their lives
  • [14:46] Jade discusses how she found her midlife crisis to be an awakening -  more of a blessing than something negative, setting the tone for the discussion with callers.
  • [16:53] We hear from the first caller, Cindy, who feels sad because none of her dreams have been fulfilled. 
  • [22:10] Keren and Jade answer Cindy’s question, and encourage Cindy to live her life for HER, giving suggestions on how to take one step at a time towards her goals which will yet be fulfilled.
  • [25:43] Our second caller, Lila, explains that she has gone back to work and now that she is earning an income she has had a shift in her marriage dynamic. Her husband is not being supportive and has been treating her poorly, making her unhappy. She is wondering if this is a midlife shift.
  • [28:58]Jade encourages Lila to take a deeper look, to dive deeper and see if the belittling and berating have been going on for longer than she has noticed. She asks Lila a powerful question – “if this was your child going through this situation, what would YOU tell her to do”
  • [29:27] Keren asks Lila another powerful, thought-provoking question, “What would you do if you were not afraid?”. She explains that there is a certain level of fear that will keep us entrapped in a situation that may not be serving us, and that heeding that question may clarify for Lila what needs to be done. 


KEY TAKEAWAYS:

  • It is common for people to re-evaluate their lives at midlife, and this reckoning may give way to make dramatic changes if one ends up placing the blame on their career or spouse, etc instead of going inward. 
  • The reckoning may shift your relationship with yourself for the better, but otherwise, your age doesn’t define your life. As long as you are alive and healthy, there is still time to accomplish your goals and life aspirations.
  • If you are feeling stuck or unhappy in a situation, but are afraid of change, it is essential to ask yourself “where is the fear coming from?” Once you identify it, ask yourself, “what would I do if fear wasn’t a factor?” That is the power of seeking clarity internally first. 

LINKS:

Ted Talk on Menopause

From Misery to Meaning by James Hollis

gideonusa.com

malibupopoyo.com 

scarletsociety.com


Instagram:

@malibupopoyo

@scarletsociety_official

Kereneldad.com


Schedule a consultation with Coach Keren: calendly.com/kereneldad


BIO:

Jade Sheppard is a serial entrepreneur, a mom of 3 incredible kids, and an adrenaline junkie. At the age of 26, she started Gideon USA, a construction company. Gideon does logistically complicated projects for the military including repairing fuel tanks on the Turkey/Syria border.  In addition to Gideon USA, Jade also owns a luxury boutique surf resort in Nicaragua, Malibu Popoyo (www.malibupopoyo.com), and is in permit to build a second resort in Nosara, Costa Rica.  Most recently, she started a new business called Scarlet Society (www.scarletsociety.com), which is comprised of editorial content and products focused on sexual health and wellness for women over 40.  

When she isn’t dreaming up new ideas or spending time with her children, Jade’s life revolves around surfing and being at the beach.  Jade travels the world to surf and also loves to dirt bike.  In addition to Los Angeles, Denver, Oahu, and Nicaragua are also places she calls home.

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About the Podcast

COACHED with Coach Keren
Coaching mastery, personal transformation, leadership development, spiritual growth, burnout recovery, and business reinvention start here. Welcome to Season 5 of Coached: The Coaching Masters, where the world’s top teachers, coaches, spiritual guides, and conscious entrepreneurs share the real story behind transformation and leadership. Hosted by master coach Keren Eldad, this season explores the full arc of becoming a teacher and leader. Each episode explores coaching at its core, not as a polished highlight reel, but as a soul-centered journey. We go behind the scenes of coaching businesses, leadership breakthroughs, burnout recovery, and conscious entrepreneurship. You’ll discover how teachers turn personal pain into wisdom, purpose, and coaching mastery.

This season features transformative conversations with master teachers, bestselling authors and podcasters such as Byron Katie, founder of The Work, revealing how to break free from suffering. Dr. Kristin Neff, global authority on self-compassion, shares the truth behind inner kindness. Jessica Zweig opens up on collapse, rebirth, and her platform: The Spiritual Hustler. Danielle LaPorte speaks on softness, strength, and heart-centered leadership. Craig Siegel shares insights on business reinvention, financial success and transformation. Kurtis Lee Thomas dives into breathwork, burnout recovery, and becoming a true vessel for change.

What listeners will walk away with: personal transformation, leadership growth, spiritual insight, business breakthroughs — and all of the above. You’ll gain insight into your own journey through these role models. Reframe coaching leadership as a soulful, grounded path. Receive spiritual wisdom from teachers who embody what they teach. Discover business breakthroughs rooted in alignment, not hustle. And gain permission to evolve, unravel, and rebuild again and again.

In this season of Coached: The Coaching Masters, we explore emotional resilience, energetic alignment, spiritual awakening, business reinvention, leadership development, coaching business growth, and personal transformation. These honest conversations reveal the real work behind building coaching mastery and conscious entrepreneurship with integrity. Whether you're a coach, leader, entrepreneur, or in a season of reinvention, this podcast is your guide. You’ll gain insights from role models who’ve lived it, leadership development rooted in alignment, business reinvention strategies with purpose, spiritual growth grounded in wisdom, and burnout recovery guidance for rebuilding with intention.

Keren Eldad brings mastery, heart, and wisdom to each conversation, helping you evolve personally, spiritually, and professionally. If you are searching for coaching mastery, personal transformation, spiritual growth, leadership development, burnout recovery, business reinvention, coaching business growth, and conscious entrepreneurship, this season will be your essential companion. Join us for earned wisdom, deep transformation, and coaching that changes lives. Subscribe now to Coached: The Coaching Masters and begin your journey of conscious leadership, soulful business reinvention, and personal mastery.

About the Host: Keren Eldad (“Coach Keren”) is a top executive coach helping Founders, Olympic athletes and Fortune 500 leaders reach success. As the bestselling author of GILDED, she empowers individuals to redefine success and unlock their full potential. Recognized as a Top Ten Executive Coach by the ICF, Real Leaders, and Goop, Keren holds advanced degrees from The London School of Economics and the University of Jerusalem. With 500,000+ TEDx views and a global presence, her insights inspire leaders worldwide.


Resources
Website: https://www.kereneldad.com
Email: keren@kereneldad.com
Instagram: www.instagram.com/coachkeren
Facebook: www.facebook.com/livewithenthusiasm

About your host

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Keren Eldad

A thought leader in the coaching world, Keren Eldad (“Coach Keren”) specializes in taking high achievers out of the futility of constant pursuit and into the greatest levels of success and fulfillment. Her coaching clients include Olympic athletes, politicians, Hollywood stars, supermodels, Special Forces operatives and serial entrepreneurs, as well as renowned global organizations such as Estée Lauder, J.P. Morgan, and Nike… She is also the founder of THE CLUB, a community of leaders, entrepreneurs and coaches who encourage and support each other to reach their fullest potential and make their greatest contribution.
Recognized as a Top Ten Executive Coach by the International Coaching Federation (ICF), Real Leaders Magazine, & Goop, Keren maintains gold-standard coaching credentials on top of her advanced academic degrees from The London School of Economics and the University of Jerusalem. She is also a former C-suite executive, who has lived and worked in 17 countries and on four continents, and now coaches leaders all around the globe in four languages: English, Spanish, Hebrew and French. With half a million views on her TEDx talks, and speaking engagements all over the world, Keren’s message seems to transcend borders. She hopes it resonates with you.
Coach Keren resides in Austin, Texas, with her husband, Ryan, and many beloved pets.
For booking and coaching consultations, contact: Lee@KerenEldad.com