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Published on:

26th Dec 2022

Is It My Marriage, My Dreams, or a Midlife Crisis? With Jade Sheppard

Are you feeling un-empowered because the dreams of your younger self have not been achieved? 

It’s not too late – YOU get to choose how you live the second half of your life. The world is still your oyster but this time around you have the wisdom that comes with age. When you pair your wisdom with your dreams – you will be unstoppable! 

In the eighth episode of the Coached Podcast’s new season, Coach Keren is joined by the impressive Jade Sheppard to answer YOUR questions on the midlife shift. Jade is the President, Owner of Gideon USA, Malibu Popoyo, Scarlet Society, and Fermenteria. Not only is she a serial entrepreneur, but Jade is also the mother of three and a bona-fide adrenaline junkie. 

Together, Keren and Jade dive into what a midlife shift means and looks like through the lens of awakening, excitement and eagerness for more - as they answer caller’s questions. You will not want to miss this one.

IN THIS EPISODE:

  • [02:32] Keren defines the midlife crisis as the loss of our identity,  revealed often through a change in physical circumstances, and notes that at this halfway point in life, people tend to re-evaluate their lives.
  • [05:25] Keren introduces a book by author James Hollis – The Midlife Passage from Misery to Meaning in Midlife. She quotes a powerful passage from the book: “if we realize that the assumptions by which the person has lived his or her life are collapsing, that the assembled strategies of the provisional personality are de-compensating, that a worldview is falling apart, then the thrashing about is understandable.
  • [07:08] Keren introduces Jade Sheppard, who talks about her new business Scarlet Society, and their goal: to normalize women’s sexual health and wellness after 40. Jade created this company following her divorce when she felt unsupported and uninspired by what was out there in the market for women's sexuality in the second half of their lives
  • [14:46] Jade discusses how she found her midlife crisis to be an awakening -  more of a blessing than something negative, setting the tone for the discussion with callers.
  • [16:53] We hear from the first caller, Cindy, who feels sad because none of her dreams have been fulfilled. 
  • [22:10] Keren and Jade answer Cindy’s question, and encourage Cindy to live her life for HER, giving suggestions on how to take one step at a time towards her goals which will yet be fulfilled.
  • [25:43] Our second caller, Lila, explains that she has gone back to work and now that she is earning an income she has had a shift in her marriage dynamic. Her husband is not being supportive and has been treating her poorly, making her unhappy. She is wondering if this is a midlife shift.
  • [28:58]Jade encourages Lila to take a deeper look, to dive deeper and see if the belittling and berating have been going on for longer than she has noticed. She asks Lila a powerful question – “if this was your child going through this situation, what would YOU tell her to do”
  • [29:27] Keren asks Lila another powerful, thought-provoking question, “What would you do if you were not afraid?”. She explains that there is a certain level of fear that will keep us entrapped in a situation that may not be serving us, and that heeding that question may clarify for Lila what needs to be done. 


KEY TAKEAWAYS:

  • It is common for people to re-evaluate their lives at midlife, and this reckoning may give way to make dramatic changes if one ends up placing the blame on their career or spouse, etc instead of going inward. 
  • The reckoning may shift your relationship with yourself for the better, but otherwise, your age doesn’t define your life. As long as you are alive and healthy, there is still time to accomplish your goals and life aspirations.
  • If you are feeling stuck or unhappy in a situation, but are afraid of change, it is essential to ask yourself “where is the fear coming from?” Once you identify it, ask yourself, “what would I do if fear wasn’t a factor?” That is the power of seeking clarity internally first. 

LINKS:

Ted Talk on Menopause

From Misery to Meaning by James Hollis

gideonusa.com

malibupopoyo.com 

scarletsociety.com


Instagram:

@malibupopoyo

@scarletsociety_official

Kereneldad.com


Schedule a consultation with Coach Keren: calendly.com/kereneldad


BIO:

Jade Sheppard is a serial entrepreneur, a mom of 3 incredible kids, and an adrenaline junkie. At the age of 26, she started Gideon USA, a construction company. Gideon does logistically complicated projects for the military including repairing fuel tanks on the Turkey/Syria border.  In addition to Gideon USA, Jade also owns a luxury boutique surf resort in Nicaragua, Malibu Popoyo (www.malibupopoyo.com), and is in permit to build a second resort in Nosara, Costa Rica.  Most recently, she started a new business called Scarlet Society (www.scarletsociety.com), which is comprised of editorial content and products focused on sexual health and wellness for women over 40.  

When she isn’t dreaming up new ideas or spending time with her children, Jade’s life revolves around surfing and being at the beach.  Jade travels the world to surf and also loves to dirt bike.  In addition to Los Angeles, Denver, Oahu, and Nicaragua are also places she calls home.

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About the Podcast

COACHED with Coach Keren
Unlock the guidance you've been searching for with COACHED, the interactive, call-in podcast hosted by world-renowned executive and personal coach, Keren Eldad. From managing finances to building a successful career to navigating relationships, parenting, personal growth, and even complex topics, COACHED covers it all. Each week, Keren explores real, pressing issues shared by listeners, providing practical strategies and transformational coaching to help you overcome obstacles and thrive.

This season on The Secret Thoughts of Superstars: Surviving Success, Keren explores what happens when high achievers have seemingly "made it"—achieving career milestones, personal accomplishments, and financial success—yet still feel an underlying sense of dissatisfaction. Through seven candid solo episodes, Keren sheds light on the unspoken struggles even the most successful people face. Themes such as imposter syndrome, perfectionism, fear of financial loss, and the overwhelming pressure to maintain an impeccable image are explored with honesty and empathy. These conversations offer valuable insights into the hidden complexities of overachievement while providing actionable strategies to help listeners shift from striving to thriving.

With her vast experience working with top executives, high achievers, and individuals pursuing meaningful change, Keren offers clear insights listeners can act on to drive sustainable results. In each episode, she answers real questions from listeners, breaking down complex situations into manageable steps and offering a roadmap to better relationships, a successful career, effective money management, and balanced living. No matter where you’re starting from, Keren’s advice empowers you to make positive changes, reinforcing your resilience and helping you create a life that aligns with your values and goals.

COACHED shares inspiring stories from people who have faced similar challenges, found solutions, and experienced lasting transformation. These real-life examples showcase the power of Keren’s approach, proving that no issue is too big to tackle and that success is within reach for everyone. More than just solutions, listeners gain inspiration, motivation, and the tools to take the next step in their journey. COACHED is a supportive space for those ready to learn expert strategies, unlock their potential, and step boldly into a future filled with purpose and achievement.


About the Host
A thought leader in the coaching world, Keren Eldad (“Coach Keren”) specializes in taking high achievers out of the futility of constant pursuit and into the greatest levels of success and fulfillment. Her coaching clients include Olympic athletes, politicians, Hollywood stars, Special Forces operatives and serial entrepreneurs, as well as renowned global organizations such as Estée Lauder, J.P. Morgan, and Nike. Keren is also the founder of THE CLUB, a community of leaders, entrepreneurs and coaches who encourage and support each other to reach their fullest potential and make their greatest contribution.

Recognized as a Top Ten Executive Coach by the International Coaching Federation (ICF), Real Leaders Magazine, & Goop, Keren maintains gold-standard coaching credentials on top of her advanced academic degrees from The London School of Economics and the University of Jerusalem. She is also a former C-suite executive, who has lived and worked in 17 countries and on four continents, and now coaches leaders all around the globe in four languages: English, Spanish, Hebrew and French. With half a million views on her TEDx talks, and speaking engagements all over the world, Keren’s message seems to transcend borders. She hopes it resonates with you.
Coach Keren resides in Austin, Texas, with her husband, Ryan, and many beloved pets.


Resources
Website: https://www.kereneldad.com
Email: keren@kereneldad.com
Instagram: www.instagram.com/coachkeren
Facebook: www.facebook.com/livewithenthusiasm

About your host

Profile picture for Keren Eldad

Keren Eldad

A thought leader in the coaching world, Keren Eldad (“Coach Keren”) specializes in taking high achievers out of the futility of constant pursuit and into the greatest levels of success and fulfillment. Her coaching clients include Olympic athletes, politicians, Hollywood stars, supermodels, Special Forces operatives and serial entrepreneurs, as well as renowned global organizations such as Estée Lauder, J.P. Morgan, and Nike… She is also the founder of THE CLUB, a community of leaders, entrepreneurs and coaches who encourage and support each other to reach their fullest potential and make their greatest contribution.
Recognized as a Top Ten Executive Coach by the International Coaching Federation (ICF), Real Leaders Magazine, & Goop, Keren maintains gold-standard coaching credentials on top of her advanced academic degrees from The London School of Economics and the University of Jerusalem. She is also a former C-suite executive, who has lived and worked in 17 countries and on four continents, and now coaches leaders all around the globe in four languages: English, Spanish, Hebrew and French. With half a million views on her TEDx talks, and speaking engagements all over the world, Keren’s message seems to transcend borders. She hopes it resonates with you.
Coach Keren resides in Austin, Texas, with her husband, Ryan, and many beloved pets.
For booking and coaching consultations, contact: Lee@KerenEldad.com